Socially Mundane

In a sense, these three companies’ cloud services do represent three different concepts of God. Google is an Old Testament, theist-style cloud all the way: He through whom all blessings and punishments come, who must be praised and supplicated; without the Cloud, you are nothing and have nothing. iCloud represents more of a Deist ideal. The Cloud exists, but its presence is more to be felt than seen; if it does its job right, iCloud will instill great doubt that it even exists, or that it takes any notice of us at all.

Amazon is a form of agnosticism. You don’t know if you really believe in it or not, but you do know that on the third weekend of every month this pointy building near the center of town throws a really great bake sale.

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