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About Explainer Videos

Every second, the internet is flooded by hundreds of videos. Many of these videos are not of any value. One thing is certain: there is a growing demand for videos.
According to a study, videos will account for 80% of all internet traffic by 2021. If you don’t harness the power of video, you are missing a huge opportunity. There are many explainer videos that will help you reach your goals.

Many YouTubers have uploaded talking-head videos to their channels. The question now is “Why explainer videos instead of all the options?”

These are some facts about explainer videos.

Insivia discovered that explaining the product’s idea to potential customers is the best way to convey it.
About 45% of businesses use explainer videos for their homepages and are pleased with the results.

An Explainer video’s greatest asset is its simplicity. It also increases conversion rates, as 81% of viewers are more likely to purchase a product/service after viewing an Explainer video.

This playbook will give you a clear understanding of explainer video, its importance, and the steps to create and get a huge return on your explainer video. Finally, it will show you how to use explainer to increase your online presence.

1. Introduction to Explainer Video
1.1 What is an Explainer Video?

An explainer video, a small animated video explaining complex business concepts and products/services to others, is an explanation video. It simplifies complex theories and makes them easy to understand.

Imagine how boring it would become if we started lecturing about black holes in a traditional way. Most of you will be able to relate to what I am trying convey. Explainer videos are a way for organizations to communicate the message they want to get across.

Explainer videos can also be helpful if you want to increase your retention rate by clarifying unfamiliar ideas. Explainer videos are a great way to increase retention by clarifying unfamiliar ideas.

2. The benefits of explaining videos

There are many reasons to publish explainer videos. This is an excellent tool that can be used for internal and external communication.

Without further explanations, let’s take a look at the reasons organizations choose an explainer video.

2.1 Grabs Audience Attention

In today’s world, attention is a valuable asset. It can be extremely difficult to get noticed by people. A report found that the attention span of humans is now shorter than that of a goldfish.

How can you get your target audience’s attention in an age where advertisers are bombarding them with ads? An enticing video is the answer to this question. Explainer videos are a powerful tool to grab viewers’ attention.

Entertainment videos are more appealing to our brains than other web content. Your mind will be compelled to watch animated videos if it sees a compelling animation. This is because animated videos stimulate your curiosity and provide an exciting way to learn new concepts.

Television ads are different. Your brain associates them with annoying interruptions, trying to force a product down your throat.

A video embedded in a blog doesn’t slow down page load speeds like flashy images or bulky items.
2.2 Simple Explanation of Complex Topics

It is difficult to explain all products in detail as there are some technical products, such as software and specialized equipment that require detailed explanations.

If they are able to understand the use of the product, users will be more likely to purchase it. You should give them good reasons to buy the product.

According to a survey, 98% of people learn something from watching explainer videos. To make your customers understand the importance of your products and services, use creative, engaging images and characters.

An animated explainer video can be a great way to introduce your character to a real-life situation that is relevant to your brand. Your customers will enjoy watching you characters solve problems with your product/service.

Visuals are processed by the brain 50,000 times faster than text. It is best to allow your audience to read the content you have created for a product or service.

2.3 Increase web traffic SEO

Video embedding can dramatically increase web traffic. What is the most important factor in your online business’ success? Traffic is the most important factor. It is traffic. If your site has no visitors, it will disappear in the future.

Google loves videos. You are more likely to find the first page of video results when you search for any keyword. Google will love your page and you will see an increase in organic traffic if it has a high-quality video.

A video embedded in your content will increase your search engine users’ chances of finding your site by 50%. The video will also make users spend more time on your site if it is engaging. This will send search engines more positive signals, which can lead to an increase in rankings and organic traffic.

The best thing about organic traffic, is that you can target your viewers with search engines. If your content is valuable, they will be more likely to interact with it and to buy your products.

A majority of online buyers also said that they had searched YouTube for videos before purchasing a product.
2.4 Restores Consumer’s Mind

If users don’t understand what you are trying convey, there is no point publishing content. It is amazing how high the retention rate for explainer videos is. According to one stat, the retention rate for an explainer video that lasts less than 30 seconds is 77%.

Your video should contain a valuable message that will encourage people to take action. Your viewers will remember your explainer video and not only will it help them understand the concepts, but also make connections between you and your audience. An explainer video template can provide a great return on investment.

Your viewers will not only understand and retain the information, but they will also share it with others. This can lead to word-of-mouth promotion.

2.5 Mobile Users Will Love It

An increasing number of internet users are switching to spending more time on their smartphones. Smartphones are so powerful that they can do nearly everything computers can do (applicable to regular users).

Mobile users also appreciate the explainer videos. When dealing with smartphone users, the content must be large enough to be understood. The mobile-friendly explainer video looks great on their device. Mobile video is on the rise, as we have seen at the beginning.

Mobile users will love high-quality video content. You can also use the video editing app for any purpose.
Conversion rates skyrocket with 2.6

A huge advantage to publishing an explainer film is the increase in conversion rates. An explainer video at the top of your landing pages can greatly improve sales and engagement.

We found that landing pages with videos can increase conversion rates by up to 80%. Uploading a bad video will not work. It will damage your brand image. To achieve great results, you need to include product explanation videos.

You will experience a higher conversion rate if you spend some time creating videos or outsourcing the task to a professional agency or freelancer.
2.7 Build a Relationship and Connect

Video content is more popular than written content. A great video can get thousands of views in just a few days.

Digital marketing is all about building relationships. Without loyal followers who trust your product and you, it is impossible to expect a steady income. Loyal followers are those who buy the product from you company on a regular basis.

According to a survey, repeat customers are more profitable that new customers and spend more on your business. A repeat customer is also a brand ambassador. This leads to increased sales because they will continue to recommend your brand to others.
2.8% Higher Chance of Going Viral

You can use the explainer video on any page. The videos can be shared to YouTube, Vimeo, or other video hosting sites. Users can share videos on these social media platforms.

A viral video is one that has a high chance of becoming popular. Your reach and potential for sales will increase dramatically when you create a viral video.

Make use of videos to increase your online presence and boost your business’s sales.

2.9 is suitable for social media, blogs, emails, and TV ads

We’ve seen videos go viral on social media platforms and discussed how embedding a YouTube video can increase site time. According to the analysis, embedding a video into an email can increase the open rate up to 13%.

Another study showed that 93% of businesses saw an increase in sales due to posting videos on social media. The explainer video can also be used for TV ads. It can be used for multiple purposes.

Do you want to reap the benefits but aren’t sure how to make appealing explainer videos? Don’t worry! Consult the top explainer video company to get high-quality services at affordable prices.