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How do startups use pre-seed funding?

In recent times entrepreneurs have been able obtain funds earlier in the process. It wasn’t long ago that pre-seed financing was rare. If a founder of a startup could secure the funding, it was generally the result of a “friends and relatives” arrangement that included siblings or parents helping to push the process along, just as to do a favor, or any other thing.

However, now, due to the speed at that startups begin to gain momentum and innovative ideas could become unicorns there are more early-stage venture capitalists with funds to invest during the pre-seed stage. This presents a huge chance for entrepreneurs! It’s now possible to come up with an amazing idea, but do not need personal fortune to fund the initial effort. Entrepreneurs can now follow their dreams having confidence that when they have the best startup plan along with a team and pitch and pitch, they will be able to find the capital needed to launch their venture and get the MVP developed, and take on further funding rounds with confidence.

A great instance of a business successfully using pre-seed funds is a German startup, Tl;dv. Tl;dv is a specialist in recording meetings that are held on Zoom and other platforms and later, providing automated highlights of the meeting to help those who missed the meeting in order to catch-up. The company has raised 350,000 euros in pre-seed funds following its establishment in the year 2020. In June, the company completed the first round of seed capital which raised EUR4.3 million. The company was successfully deploying the funds from pre-seed to start and grow quickly with 200,000 registered users in the books.

What is the purpose of pre-seeding funding?

Pre-seed financing, as the title suggests can be described as an investment that has been secured prior to product market fit and prior to revenue. It is a good idea at the beginning of the company’s existence as the founders are fuelled by brilliant ideas and a lot of coffee, but they have yet to begin to make advancements in creating the product.

There are many brilliant ideas that don’t come to fruition simply because the business owner is unable to come up with the capital needed to finance the idea. Without pre seed fundraising it is likely that they will need to draw from their own resources for financing, and even having the most brilliant idea in the world won’t have much significance if you’re willing to take on the sum of a few hundred million dollars to start.

Pre-seed seed funding solves the issue, and it results in the startup world becoming more inclusive. The attention is now on the ideas and the people who are behind them, and not on who can access money.

… How do startups benefit from pre-seed funding?

Pre-seed funds are typically small in value and the founders have to ensure that the money goes to a considerable extent. The usual approach that the early stages VC investors employ involves investing in several companies, with a lesser amount of money invested in each than investors in later stages that tend to make large investments in a limited number of businesses.

Thus, founders with an idea that is compelling for a startup can anticipate raising anything between $150K and $1M during the pre-seed financing stage.

The money must be stretched in a variety of directions. Some of the most frequent ways to use pre-seed funding are:

1.) Establishing the infrastructure

It’s expensive to set everything up. This includes forming an official business entity and purchasing the appropriate technology stack, equipment and office space (if needed) and the initial sales materials, as well as other essential operational expenses to take care of.

2.) Making your first product

Before you can create an MVP, you’ll have to undergo the process of designing. It can be a costly business for a start-up since it’s an R&D process, however it’s essential to be done correct, since it’s the basis for the MVP and the rest of the MVP.

3.) Designing the MVP

The creation of an MVP will always cost money, however without it, it’s likely to be difficult to find and keep customers. In addition, although investors who are pre-seed may not need to look at an MVP in the future, for round of funding, it will be vital, since the MVP shows your ability to implement.

4.) Reaching milestones early

Other important events for startups includes boarding the first customers and beginning to earn revenues. It is usually a matter of marketing expense.
What’s the main difference between pre-seed funds, seed funding , and later round of funding?

It is important to know the way each round of funding can be integrated into the development of a company since, as a founder, this assists you in tailoring your pitch to relevant investors. If you know what they’re looking for and why they’re attracted to investing in your venture and the more persuasive the pitch you make to secure their investment.

Why should we raise funds for pre-seeds?

One common question founders may think about is whether or not they should look into pre-seed funding. The answer is simple:

Accelerate your start-up journey

First, it will assist you in speeding up your start-up process in the early stage when having money is a major concern.

The literature of entrepreneurs often talks about the concept of “escape speed”. This is a term that comes from rocket physics, wherein in the beginning of a business, it is necessary to speed up quickly in order in order to “break loose” of gravity to achieve space flight. If the speed is not fast enough it will eventually stall as well. The longer the time it takes for the startup to start more likely it is to fail.

This is the primary reason that 33% (29 percentage) in startups fails due to the fact that they’re in debt as well as the founder’s personal funds. They’re not able to escape velocity and, once they’ve stopped it’s nearly impossible to come back.

The primary benefit of seed funding is that it offers you the greatest chance of reaching the escape speed. What “stalls” many startups is the fact that they’re out of cash, and the VC backing reduces the risk.

Find the critical support you need

Another major advantage is that when you have an investor who is right for you it is possible to build an important support system, offering mentoring, networking, and other services that could help you succeed in the beginning. Choose VCs invest in a variety of startups and have many years of best practice experience that they are willing to share with current investments.

The most reliable sources of pre-seed capital

Along with your co-founders, you’ll likely invest some personal funds into the business. Being an investor and placing “skin in the game” you’re giving yourself an additional motivation to propel the business to its ultimate goal.

In addition there are other sources of financing that you could approach. They are the ones who as with the venture capitalists you’ll talk to in the future they will not have any day-to-day involvement in your business. They’ll invest and monitor how your company does and provide guidance however, they are in the position of earning a profit through their money.

Friends and Family:

Pre-seed funds are often referred to as”the “family or friends” funding stage due to the reason. Typically, founders will have at minimum one family member with an amount of money and will be willing to invest when they think they’re on the right track.

However, as we’ve said approaching people you have a connection with to make a business decision can be extremely risky. It’s not the case of them loaning you some money to buy a dress, or even transferring you money to pay for an automobile or home loan. This is an investment and the risk is for damaged bonds in the event that they conclude that you’ve abused the money they have given you or are not able to provide them with an investment return.

To avoid this, it is best to only work with members of your family who are knowledgeable about business, and, in the ideal case, have some knowledge of investing themselves. However, you have be aware of the fact that you’re playing with fire. although pre-seed investing could be referred to as”the “friends and relatives” option, the truth is that it’s best to use the bonds only as a last option.

Angel Investors:

In addition to the family and friends aspect The angel investor is one of the main sources for seed capital for entrepreneurs. Angel investors are generally independent wealthy individuals with an interest in taking risks. They know that a majority of the businesses they invest in won’t yield results, but they take the risk being aware that riding an investment from a unicorn at the beginning can be extremely lucrative.

But angel investors are in reality “amateur” investor. They could have invested in a range of firms and have even scored some remarkable victories, and they’ll likely undergo a thorough vetting process however, they’re investing money at their own terms, and they aren’t the same support systems like finding an VC for investing in the company (see below for more details).).

Pre-Seeded VC Firms:

There aren’t many VC companies that are willing to work with pre-seed stage businesses however, the is increasing and so is the chance to work with these companies.

The support of an VC will be your “holy holy grail” in the pre-seed phase. You’ll have to work harder and longer to get money in the right direction because the process of vetting is rigorous and professional however the advantages are worth the effort.

You won’t only typically receive a greater amount of capital to invest in your startup than the other pre-seed alternatives and you’ll also have access to mentoring and networking opportunities as your VC partners will provide information to help maximize the potential of your company.

This is the most deep and most complex pre-seed chance for founders. For those who are seeking an investor who is invested in their growth instead of simply a source of money, VC’s are the best option.


It’s a fairly new method used by pre-seed companies to generate revenue, however the concept is attractive. When you use crowdfunding, you showcase your idea to the general public and, if it’s a great idea, they will in effect “pre-purchase” an item, thereby giving you the money you require to begin developing it.

Crowdfunding works best when it comes to consumer-oriented products rather than B2Bproducts, since you’ll require hundreds perhaps hundreds, if not thousands of “backers” to collect the money you’ll require. It also becomes your first customer group with their comments and the advocacy of that group could be a huge benefit to the creation and launch of your product.

What can you do to prepare for a pre-seeding round?

The increase the number of VCs along with other investments in the pre-seed stage have meant that entrepreneurs have an unparalleled opportunity to transform their innovative idea into a viable startup venture. With the right tools and information to support the financial investment the founder can start their idea for a startup with complete conviction.