The digital age is here to remain. It is almost unthinkable to imagine our daily lives without using internet. Internet as a facilitator of our most important activities. We can do all sorts of activities through it: we buy online, work, research and learn more. Our lives are connected via screens and the countless number of digital devices available to us now. This explains why translating your website and making its content available to new audiences could be such a beneficial strategy for internationalisation.
A Context First
Recently, Statista, an online stats site, published an analysis of how users of social media users has increased (and will continue to increase) across the globe between 2016 to 2023. The report states that by 2021, there would be roughly 3.210 billion monthly active users, with the majority coming from the Americas and Asian countries.
What does this mean? This implies that we face an immense task ahead. On the one hand, it is to try to stand out among these searches and posts. Also, on the other hand you must reach the targeted audience of all actively Internet users. Thus, managers should spend time understanding the behavior of Internet users on their websites and analyse the number of users who are active on social media when doing market analysis.
In this article, we will tell you the 5 benefits of doing it. Shall we start?
Why Should Your Website Be Translated?
1. Website Translation Increases the Possibility of Reaching More People
If your website is translated into other languages, you will increase the reach of your visitors. This happens because people prefer to visit sites that are available in their own language. A survey conducted by CSA Research revealed that “76 percent of online shoppers prefer purchasing items in their native language”. At the same time it was found that “60% rarely or never purchase from sites with only English content.”
These percentages prove that having your website translated into various languages will aid in increasing the number of people navigating the site. In turn, you’ll boost the likelihood of receiving a higher number of sales.
2. The Website Translation Enhances User Experience
Nowadays, companies need to focus on the experience users have when navigating their websites.
What’s it all about? It’s all about how a user feels when they visit your page, blog or other communication channels. Anyone who visits your website is doing so to satisfy a desire. That’s why one of the biggest challenges when creating content is paying attention to every detail. From the words you employ to the time it takes to allow the various pages to be loaded. This has to do with it being the case that individuals seek solutions swiftly and effectively.
However, imagine that a person visits your website but cannot understand the content because it is not available in their language. Maybe they are able to comprehend a small portion of it. That person will probably be a potential (but not yet) user, customer, or reader.
We’ve observed that customers prefer buying products on sites that are transliterated into their own language. The study conducted by CSA Research also revealed that: “Seventy-five per cent of respondents believe that they will be more likely to buy from the same brand If customer support is available in their native language. This is particularly true of people who have less experience in English. Even 60% of those who are most confident in reading English favor having customer support in their language.”
3. Website Translation enables you to Better Connect with Your Clients or Readers
The most important thing to think about when communicating something is the audience you intend to reach. While these are phrases that we read and hear all day, sometimes it happens that the demands of our lives or lack of time distract us and cause us to lose focus on it. Knowing who your audience is helps you determine how you can communicate with them effectively. It also helps you determine which are the most effective products you can offer your target audience and which channels. This is an important point that you should not overlook Communication isn’t only about providing information. It’s also about learning to comprehend your audience and how to communicate with them.
It often occurs that websites are translated in a literal way. That is, without considering which words your target audience is using the most or which one would be the most appropriate. So, if you wish to reach your clients or readers, you’ll need to communicate with the people in their language. Apple, for instance, one of the top technology companies, understood that its customers were global. This is why its website is available in more than 130 languages.
This doesn’t mean you need to make your site available in every one of these languages. However, it does mean that you must consider the location of your visitors and strategically select the languages that you would like to translate your website’s content into.
4. Web Translation Enhances Your SEO Ranking
Improve your SEO ranking refers to making “tweaks” to your website to allow search engines to better understand it. As a result, you’ll rank among the top websites when someone searches for information that is related to your products or content. To achieve this it is crucial to optimize your website by focusing on various aspects. It is possible to do this by making meta descriptions, naming each page in a different way, making it concise and descriptive, and employing titles that are connected with your site, to name just some.
Remember! In the first place it is that people prefer websites in their native language. Secondly, that a good user experience relies on providing your audience with the information they need. In addition, it is vital to be able to speak the same language as your audience. Keep this in mind it is important to translate your website. It is efficient way to improve your SEO and reach new audiences.
5. Website Translation Enhances Your Brand Image
Websites that are translated to various languages are more reliable. In fact, people are more likely to consider companies with the global reach as more respected. This is due to their ability to have a greater reach or have many customers.
While at the same time, translating your website into various languages can show that you care about your visitors. Because your content will be easy to access, it will also be easy to understand by people from different countries.
Final Thoughts
The Internet is the perfect word for globalization. In the blink of an eye, people from all over world can land at your site. Therefore, if you want to get in front of a wider range of customers or visitors and boost your sales, translating your website is a must. Remember! translating your website using machine translation software won’t suffice.