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Is The Business Card Still Useful In 2023?

Digital technology has revolutionized how we establish business relationships. However, with the advent of LinkedIn is the business cards still relevant?

Absolutely. There are 10 good reasons business cards are still essential…

1. An affordable way to market your business

The business cards are able to be ordered in bulk at a reasonable cost. The quantity you print is a matter of choice – alter the amount based on the quantity you’re likely use daily. If you’re going to an exhibition in a month, you could add more items to your order on the last minute.

It’s also cost-effective printing for multiple individuals however with different names, like for your team of sales.

Print plenty of cards so that employees are prepared for networking events as well as meetings with clients.

2. Great for exhibitions and events.

Trade shows and exhibitions are the ideal platform to advertise your business and increase your customer base. They are ideal for making new connections and generating sales.

Most people will go off to think about what to purchase or take things to the next level This is why your business card can be invaluable and ensure that you have your contact info should they need to contact you.

Additionally, if your company is an exhibitor in a trade show that isn’t a show, they will take up no area on your stand and serve as an opportunity to remember your brand that they can take with them.

3. Something tangible, the equivalent business of vinyl records

The public is increasingly embracing the physical copy. It is something they can feel and hold. Consider the growth in book sales , and the current revival of vinyl. Business cards are an integral part of this revival of the analog era.

They’re an element of your brand that people can bring home to keep on their refrigerator or put in their rack for letters. It’s a lot harder for them to discard them by using an appealing design and compelling the content that illustrates how your product can resolve their issues.

4. It is easy to distribute and display.

Business cards can also serve as a permanent display which people can pick up when they pass by.

Show them wherever you want, including:

Counter-tops for stores
Pinned to the office noticeboard
In display Holder

Make sure your company’s name and logo are clearly visible on the display Think about it, is there your company’s name visible over the fold?

5. Great for specific fields and job positions.

Our lives are centered around our smartphones and laptops. Sometimes, only a tangible business card is enough in certain situations, such as when you’re on the road or in an exhibition center with a sloppy Wi-Fi.

Think…

Landscapers and builders make use of cards for business to share information when mobile signals fail.
Electricians and plumbers make use of these devices to place their company’s name in front of clients who have an urgent issue
Street food stalls employ them as a cost-effective method to advertise their business on the street

6. Remembers email addresses for you

Contact numbers, email addresses and names are easily forgotten. Business cards store the information you need in one location so that you can easily recall it long after having met the person.

You may have even made use of your card to establish a contact on their email or on their phone. This is a fantastic illustration of how business cards and online channels can complement each other.

7. More prominent than email

You can send an email regarding your brand. It’s gorgeous and provides the essential details. However, it only does it’s job when you are able to open it.

A business card serves as an ongoing reminder of your company’s name. The average person doesn’t glance at them every day however if they’ve got them displayed on their noticeboard or desk at home, you’re on their sights more than an email.

8. Leaves a lasting professional impression

Nothing says professionalism more than an official business card with the handshake following a client meeting or networking event, or after completing a task.

A business card can say something about your business and the person you represent. If you give one to a potential client it shows that you’re a trustworthy representative of your business and will leave an impression that lasts.

9. Sized to fit in a pocket, it is convenient to carry it anywhere at any time

Keep your cards in your pockets during the day, or even when you’re off work There’s no way to know when opportunities will arise. Minimal and simple small, these promotional tools are barely any space, but they can assist you in securing new opportunities that aren’t expected.

Take time to think about your card’s design and contents. This will help people:

An idea of your brand’s identity
Your main messages should be framed as advantages
All the information they require to get in touch with you

10. Your brand’s visual identity is able to be firmly anchored to your memory

Cards enable you to make your brand stand out with confidence. They’re a great way to utilize powerful graphics and images to promote your business.

Create your own unique personal artwork. Include logos, images and appealing colors to form an image of your brand. A professionally designed business card can be an opportunity to showcase what you offer and will help you keep your company’s name in the forefront.