When you’re creating a site for your company, or updating your website you may be thinking about why web design Berkshire is essential and what makes it great. How can you decide what is important, as well as how do you make sure that you’ve covered every one of the fundamental design rules?
The truth is that web design and development is more than just looking nice. It’s among the most important factors that contribute to whether a user gets an enjoyable or bad experience when browsing your website directly impacting the impression that your site gives of your company’s image.
We will discuss the reasons to invest in a quality Web design. We also discuss how the design can remain in your favor for many years to the future.
What is the reason Web Design Important?
There’s no doubt when claim that web design could create or break your business. Do you doubt us? We’ll let the statistics talk for themselves. 75% of customers believe that they will make quick judgments about the credibility of a company from their website’s design.
If that alone doesn’t convince you to seek out an agency that offers professional web design, read on to learn about the many advantages of a great website and the downsides of a bad website.
Important to have a great website for business
There are numerous benefits of having a modern elegant, attractive, and simple-to-use website. Here are a few of the most important advantages.
The Benefits of Having an Great Web Design
Impresses well from the first time.
Helps You to Rank on Search Engines such as Google
This makes you appear trustworthy and approachable
Aids in Getting Leads and convert sales
You’re able to compete with your competitors
Your Brand’s Personality is Enhanced
What is the best website?
A website that is successful has all the components, which results in rewards in the form of leads sales, leads, as well as page view. Whatever you choose to be focusing on, making sure you get the right web design can help you reach your objective.
Good Website Design Principles
The online experience is the windows into your company therefore a good design for your website is the key to giving your customers the best experience they can get from your brand. However, you can apply some basic principles to ensure that you are with the right foot.
These are the most important web design principles that you should be aware of.
7 Key Website Design Principles
Here are a few factors that make up the design of a successful website.
UX/UI and Layout Design for Websites
The design and layout of web pages should not just look attractive but serve a function. 77 percent of agencies believe that a poor customer encounter (UX) can be a weak point for their customers. Even if they manage to get the visual elements such as the colors and fonts correct it could ruin the work that they have put into it by providing a bad user experience!
It is imperative to always review the information that users will be able to see and experience. What makes a website great is the ease with which they navigate around and find the information they’re seeking. If they take too long or appears too overwhelming, they’ll close the page.
Our attention spans are particularly shorter these days, so be sure that the most crucial information is displayed for everyone to see.
Responsive Mobile Website Design
Consider the frequency you check out web pages on your phone. What are the most popular websites you’ve visited on your phone? We’ve all visited an online site where we had to scroll or squeeze to make the text usable. It’s a huge hassle!
The statistics suggest that 85percent of people believe that websites must appear as appealing on mobile devices as it does the desktop version. What is this saying for your web design?
You must ensure that your display adapts to the size of the device you’re viewing the site on, be it an iPhone, desktop computer or iPad. Always ensure that your website is mobile-friendly before you publish it.
Quality Content Quality Content: Imagery, Copy, and Videos
One of the most common mistakes businesses commit is using photos that’re too big on their site. This leads to a slow loading site or images taking a long time to load. Studies suggest the 39% visitors will leave your site when images don’t load or take too long to load.
If you’re able to get the pictures correct, you should to think about adding video. The average customer is ten times more likely with videos than photos therefore why not make use of this?
Copy is a different aspect of the website that users don’t pay enough focus on. If your website has poorly written and jargon-saturated copy, it’s not going to be a hit with your clients. They’ll be annoyed! Copy should be a part of the design by using short headlines, subheadlines and paragraphs that get clear and concise. Keep in mind that people glance at the page, not in depth, so make sure that they are attracted by something.
CALL to Actions (CTAs)
What’s the point of your website? Sure, you want to make a trustworthy first impression however, you need them to act! In order to achieve this, you must keep them in mind and assist them to take action with the help of Call to Actions or CTAs. They include those Read More, Download Now Contact Us or Contact Us. These are the buttons appear on websites.
SEO Traffic
A site that is backed by a solid SEO strategy, and is constructed in accordance with this strategy is much more likely to attract quality, free traffic. Your website should be discovered because it gives you the possibility of connecting with customers , without the need to pursue them.
Websites can be developed using SEO principles embedded into the foundation. This can eliminate the necessity to come back in the future to spend money on unnecessary restructuring or upgrades.
Credibility, like Social Proof
There are a lot of fake information and low-quality brands there. As a result it’s difficult to sort through the clutter to find the top of the crop (you). After a potential customer has landed on your website it is important to give them an additional boost by providing social proof like testimonials, case studies, etc.
Congruity and Brand Identity
It’s awe-inspiring how many companies don’t have the Brand Guide outlining their selected branding colors and fonts. If you’re among those, your website is the perfect place to begin!
It is essential to ensure that what you post on your site is replicated across every other platform for business including social media. This consistency in branding helps your company be easily identifiable and increases its credibility. Start by getting the Brand Guide and website done first, and the rest will be a natural flow.
What can a bad website design do to Do to my business?
As a thriving web design firm we’ve been developing websites that perform well for many years and are still in the process. We’ve come in (that’s the way we prefer to look at it) to help clients after they have caused a lot of damage to their reputation as they have suffered losses in sales, poor rankings in search engines, bad reviews, and so more due to an unprofessional web layout or any other performance.
However, we believe you are able to make it right and you don’t have to wait until it’s too late get started new!
How do you Choose the Best Web Design Agency Web Design Agency
When you choose a website design company, you need to make sure you do not settle for anything less than the very best.
There are several stages to the professional process of designing your website. So, the web design firm you choose to work with must be aware of all the nuances of web design and development as well as web design and marketing.
Contact us today to discuss any of our website design services and we’ll make sure your website looks stunning and help you achieve your goals for business.
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