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What Is The Purpose Of QR Codes?

Unless you’ve been hiding under a rock for the last decade, chances are you’ve seen QR codes in some form or another, at workplace as well as in your leisure time. QR codes are an excellent opportunity to promote your brand, and if you’re a B2B business you can make use of them to promote your business. But what are the principal advantages of QR codes ? And how can they help your B2B site perform better? We’re here to lay it out for you.

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1. QR codes promote sharing and networking

QR codes are more than just digital barcodes. They can be utilized to connect a mobile device to the ‘Like’ buttons on Facebook pages or to send users directly on your Twitter and LinkedIn page. Engaging customers via social media provides you with an opportunity to make relationships with them. In addition, they’re more likely to spread the word about your brand . And as B2B companies, you’ll typically discover that you are doing the most business through word of mouth.

2. They can be used to serve as a ‘call-to-action’

QR codes may be linked to trailers, audio commentary videos for instruction or other media for an incentive to take action. Why not connect your QR code to an ‘Email us’ or “Call us” message that scans the code and lets people automatically email or contact you? This is an excellent way to promote a new company or a promotional deal – for example, when customers scan the QR code you offer discounts. You can even link to the QR code on your home pages where a contact form is filled to (lead creation for your site) to earn an offer.

3. They can improve your SMO and SEO

Did you know that the use of QR codes can enhance not only your social media optimisation but also search engine optimization? Isn’t that what we’re all striving for? Bring more traffic to searchable objects and you can optimise them by encouraging more sharing.

4. You can really get creative

QR codes do not have to be a simple black and white pixel heavy boxes – in fact they can be designed to look really interesting which allows you to be innovative with business-to-business marketing. There are companies out there (such like QRLicious) that will design personalised, stylish QR codes for your business, as well as other websites where you can alter the color of your QR codes to create a unique look. Don’t hesitate to think outside the box and do something new with your QR codes to make a social media buzz that will make everyone talk about your company.

5. It is possible to measure their efficacy

Inbound marketing lets you look at the marketing cost of your sales . Unlike in the past with billboards and print advertising, this wasn’t possible. QR codes go one step further, and let you measure your results according to clicks and leads. You can make use of link-shortening solutions such as goo.gl to generate automatically QR codes that allow you to share links that are shortened and provide helpful analytics!

6. They link your online and offline media

Print media like brochures, flyers and billboards and business cards don’t have a a direct link directly to online content, such like your site. Until you include QR codes, that is. The majority of B2B firms are using QR codes to connect the print media they use to their websites, and it means there’s no need to provide your website’s address or telephone number (which may be noted down incorrectly) – prospective customers can use the QR code to scan and go directly to your website’s landing page.

7. Customers love them

Why do customers love QR codes? For one, they make their lives easier. No more writing down the web addresses or phone numbers or remembering to visit a website later – a short scan of the QR Code and they’re either calling your business or filling in a contact form on your website. This is crucial for B2B businesses, as you’re dealing with prospective customers who are typically not able to respond in time. The quicker and easier it is for them to connect with you to learn more about the services you offer, the more likely to convert them.

QR codes may be used in many ways. These are only a handful of the advantages they have for your B2B business website. When you start to utilize them yourself there will be many more reasons you can’t use them!